Billionaires ….
The Crack in the Control: Why Our Salvation Won’t Be Found in a Billionaire’s App
We are living in what Pankaj Mishra calls the Age of Anger—a time of deep, systemic resentment born from the failed promises of a globalised world. For decades, we were told that the "tide would lift all boats," yet wealth has concentrated into a few hands while the rest of us are left with the scraps.
The most insidious part? This division isn’t accidental; it’s a design.
The Billionaire Blueprint
The billionaire class and their political mouthpieces, like Nigel Farage, use a classic playbook of "divide and conquer." They stoke the fires of division, pointing fingers at our neighbours to distract us from the fact that they are the ones profiting from the chaos. History warns us where this leads: in the 1920s, Italian Fascism was bankrolled by wealthy elites who feared losing control, using populist rage to cement their own power.
Today, these same forces try to sell us "salvation" through the very platforms that manipulated us in the first place. Big Tech wants us to believe our community exists in a "feed," but those digital walls are starting to crack. People are waking up to the fact that true power doesn’t come from a billionaire’s algorithm—it comes from the ground beneath our feet.
The Way Out: Grounded, Peaceful, and True
The cracks appearing in the system aren't just signs of decay; they are where the light gets in. Our way out is to reject the digital noise and return to the physical world—to be grounded in nature and true to each other.
It starts with the most basic human need: Food.
When we buy our food from corporations, we fund the very system that divides us. But when we buy from local, transparent, and regenerative producers, we build a "positive grain economy" that prioritises people over profit.
Join the Movement
We are reclaiming our food system, one grain at a time. If you want to see what a real, human economy looks like, come and visit us at the Mill.
Buy Local: Support shops and producers like the Nottingham Mill Co-op, UK Grain Lab, Hodmedods, and Fresh Flour Company.
Say Hi: Come down to the Mill, ask about our flours, and see the stone mill in action.
Get Involved: Ask how you can help. Whether it’s volunteering or simply switching your weekly flour, every small act is a step toward freedom from the system of control.
Reject the screen. Print this out. Share it by hand. See you at the Mill